A tailored CV doesn't invent anything; it chooses and arranges. A simple process:
- Read the job description and mark its must-haves, repeated skills and key outcomes.
- Rewrite your summary so its first line answers “why this role?”.
- Reorder bullet points so the most relevant achievement in each job comes first, and cut ones that don't help.
- Use the posting's terms where they're true — that's keyword optimization.
- Check that your skills section covers what the role asks for, and that nothing claims more than you did.
For similar roles, the changes can be small; for a career change, they're bigger.
