Keyword Optimization

Keywords are the specific terms that describe what a role needs: hard skills (“SQL”, “financial modelling”), tools (“Figma”, “SAP”), job titles (“Product Manager”), certifications (“PMP”) and sometimes industry terms. Optimizing for them is simple in principle:

1. Read the job description and list the terms it repeats or marks as required.
2. Check which of them you genuinely have.
3. Make sure each one appears in your CV — in your summary, your skills section and, best of all, inside an achievement that shows you using it.

Use the posting's exact wording where it's true: if it says “customer success”, don't only write “client care”.

Recruiters search their ATS by keyword, and human readers scan for the same terms. A CV that describes the right experience in different words can be overlooked. But stuffing keywords — long lists, hidden text, skills you don't have — backfires: recruiters spot it quickly, and claims you can't back up in an interview cost you more than a missing word.

Twin CV's JD matcher compares your CV with a pasted job description and lists the missing keywords, plus suggested rewrites showing the current line beside a better one. The ATS score weighs keyword coverage for your field or a target role you name. Neither tool adds anything you didn't do — missing experience is listed as a gap. Both are part of Premium.