A fictional person: the names, employers and numbers are invented.
Ryan Cooper
B2B Sales Representative · Field and inside sales
Nottingham, UKryan.cooper@example.comDriving licence: Full UK, clean
Summary
B2B sales representative with three years in inside and field sales across software and packaging. Hit 112% of quota in 2025, opened 27 new accounts across the East Midlands and keeps a clean, current pipeline in Salesforce. Comfortable prospecting cold, running site visits and negotiating annual contracts with purchasing managers.
Experience
Field Sales Representative · Kestrel Packaging Solutions, East Midlands
2024 – Present
Achieved 112% of an £850,000 new-business target in 2025, ranking second of nine reps in the region.
Opened 27 food-manufacturer accounts worth £410,000 in first-year revenue.
Shortened the average sales cycle from 74 to 51 days by bringing tailored samples to first meetings.
Negotiated a three-year supply contract worth £190,000 a year with a regional bakery group, the team's largest win of the year.
Run 8–10 site visits a week across a 60-mile territory and keep Salesforce current for weekly forecasts, accurate to within 8%.
Salesforce, HubSpot CRM, LinkedIn Sales Navigator, Gong
Commercial
pricing and margin, contract terms, territory planning
Languages
English — Native
Additional information
Captain of a Sunday-league football team; organises fixtures and kit for 18 players.
Three summary options
Start from the one closest to where you are now.
Graduate
Business graduate with two years of part-time retail sales and a summer internship booking meetings for a recruitment firm. Booked 46 meetings in ten weeks, the most in the intern group. Looking for an inside sales role with clear targets and regular coaching.
Senior field rep
Senior field sales representative with seven years selling industrial equipment to manufacturers. Consistently above 115% of target on a £1.4m territory with 60 active accounts. Strongest at long sales cycles, technical demonstrations and deals that need sign-off from engineering, finance and purchasing.
From retail
Retail store supervisor moving into B2B sales. Led a team of nine to the region's highest sales per hour two years running and personally sold £180,000 of extended warranties. Brings resilience, product knowledge and a habit of following up until there is an answer.
Keywords to include
Use the ones that are true for you, inside real sentences.
B2B sales
New business development
Quota attainment
Pipeline management
Salesforce
Cold calling
Negotiation
Account management
Lead generation
Consultative selling
What recruiters look for
Tips for this role, with the kind of numbers that count.
Put quota attainment in every job
Sales managers look for one number first: the percentage of target you hit. Give the target size too, as in "112% of an £850,000 target", so they can judge both performance and scale. If one year was weak, show the trend and what changed.
Rank yourself against your peers
A ranking such as "second of nine reps" puts your numbers in context. It quietly answers whether the target was easy, and it means something to a reader in any industry, even one that sells nothing like your product.
Describe your sales motion
Inside or field, inbound or outbound, transactional or enterprise: say which. A manager filling a field role wants territories, site visits and travel, while an inside sales team wants call volumes, meetings booked and conversion.
Count pipeline, not only closed deals
Pipeline generated, conversion rate and average deal size show how you sell, not just what you won. "£320,000 of pipeline, 31% converted" tells a fuller story than a revenue figure alone, especially early in a career.
Name the CRM honestly
Most teams live in Salesforce or HubSpot. Say which one you used and for what: forecasting, pipeline hygiene, reporting. Skip tools you only logged into once, because a quick CRM question comes up in many sales interviews.
Keep one memorable win per role
Describe one deal with the type of customer, its value and what made it hard, such as a three-year contract with a regional bakery group worth £190,000 a year. Interviewers will ask about it, so choose one you can walk through step by step.
Make this CV yours
Answer one question at a time; the assistant fills each section and never invents numbers.
Be honest and give context. Show the full period, the trend and what you changed, for example "86% in 2024 after a territory split; 112% in 2025". Recruiters respect a recovery far more than a CV that hides the number, because a missing figure usually reads as a bad sign.
Should I include commission or earnings on my CV?
No. Earnings belong in the salary conversation, not on the CV. Use attainment, revenue, deal sizes and rankings instead; they show the same success without anchoring the offer to your last pay plan or inviting comparisons with a different commission structure.
Do I need a driving licence for a field sales job?
Usually yes. Many field adverts list it as a requirement because the role comes with a company car or mileage across a wide territory. Put "Full UK driving licence, clean" near your contact details so it is seen at a glance and no recruiter has to ask.
