A fictional person: the names, employers and numbers are invented.
Aisha Rahman
Digital Marketer · Paid social, SEO, email
Manchester, UKaisha.rahman@example.com
Summary
Digital marketer with four years in e-commerce, running paid social, SEO and email for a homeware brand selling £9m a year online. Plans budgets around margin rather than clicks and tests before scaling. Grew organic search revenue by 64% in two years and lifted email revenue per send by 31% while halving unsubscribes.
Experience
Digital Marketer · Fernleaf Home, Manchester
2022 – Present
Manage a £45,000 monthly paid social budget across Meta and TikTok; return on ad spend rose from 2.9 to 4.1 within a year.
Grew organic search revenue by 64% in two years by rebuilding 180 category pages around search intent and fixing crawl errors.
Rebuilt the email programme into nine automated flows; revenue per send rose 31% and unsubscribes fell from 0.4% to 0.2%.
Set up GA4 with server-side conversion tracking, recovering an estimated 18% of purchases the old pixel was missing.
Run 40+ landing-page and creative A/B tests a year and keep a shared test log the wider team now plans from.
Digital Marketing Assistant · Copperline Digital, Salford
2021 – 2022
Supported paid search and social for seven retail clients with combined monthly spend of £120,000.
Built weekly Looker Studio dashboards that replaced manual spreadsheets, saving the account team six hours a week.
Wrote and scheduled 300+ social posts a month across client accounts with a 98% on-time rate.
Education
BA (Hons) Marketing · Manchester Metropolitan University
2018 – 2021
2:1; dissertation on influencer disclosure and purchase intent.
Skills
Paid media
Meta Ads Manager, TikTok Ads, Google Ads, Performance Max
SEO & content
technical SEO, keyword research, Screaming Frog, Ahrefs
Email & CRM
Klaviyo, segmentation, lifecycle flows
Analytics
GA4, Google Tag Manager, Looker Studio, A/B testing
Certificates
Google Ads Search Certification · Google2024
Google Analytics Certification · Google2025
Languages
English — Native
Bengali — Fluent (spoken)
Additional information
Runs a monthly study group for six junior marketers in Manchester (2023 – Present).
Three summary options
Start from the one closest to where you are now.
Entry level
Marketing graduate with a six-month placement running social ads for a fashion start-up. Managed a £3,000 monthly test budget, grew the Instagram following from 2,100 to 9,800 and wrote the brand's email welcome series. Looking for a junior digital marketing role with real budget responsibility.
Senior specialist
Senior performance marketer with eight years across retail and subscription brands. Has owned £2m annual media budgets, built an in-house paid social team of three and moved reporting to a blended efficiency model the finance team trusts. Strongest at turning test results into budget decisions.
Content to performance
Content marketer moving into performance after three years writing for a travel brand. Grew blog traffic to 140,000 monthly visits, learned GA4 and Meta Ads on the job and ran retargeting campaigns at a 3.6 return on ad spend. Brings strong copywriting to paid creative testing.
Keywords to include
Use the ones that are true for you, inside real sentences.
Paid social
SEO
Email marketing
Google Ads
Meta Ads
GA4
Conversion rate optimisation
A/B testing
ROAS
Marketing automation
What recruiters look for
Tips for this role, with the kind of numbers that count.
Report revenue, not reach
Impressions and follower counts rarely get anyone hired. Translate your work into what the business earned: "raised ROAS from 2.9 to 4.1" or "email now drives 22% of online revenue". If revenue is confidential, percentages and ratios still make the point.
Show the budget you controlled
Spend tells a hiring manager your level at a glance. "Managed £45,000 a month across Meta and TikTok" sets expectations instantly, while "ran social campaigns" leaves them guessing, and they tend to guess low.
Keep each channel visible
Many roles are hired around one main channel. Give paid social, SEO and email their own bullets, so a recruiter looking for an SEO lead spots your organic results without decoding a mixed paragraph.
Prove you can measure properly
Tracking breaks all the time, and marketers who can fix it stand out. Mention GA4 set-ups, tag management, server-side tracking or attribution work, and say what changed once the data was right, such as purchases recovered or budget moved.
Name a test and its lesson
One line on an experiment with a clear result, like "a shorter checkout form lifted conversion from 2.1% to 2.6%", shows judgement. Adding how many tests you run a year shows the habit behind it.
Match the platforms in the advert
If the job asks for Klaviyo and you used Mailchimp, say so honestly and show the results you got. Using the exact platform names from the advert helps both applicant tracking software and the person reading after it.
Make this CV yours
Answer one question at a time; the assistant fills each section and never invents numbers.
Should I add a portfolio to a digital marketing CV?
Yes, if it shows results rather than just pretty posts. A short case-study document with two or three campaigns, covering the goal, the budget, what you tested and the outcome, convinces far more than screenshots. Remove any client names or figures you are not allowed to share.
How do I show results when client data is confidential?
Use relative numbers: percentages, multiples and ranges. "Cut cost per lead by 35% for a national retailer" proves the point without naming the client or the spend. Describe the type of business instead of the brand, and check your contract before mentioning any client by name.
Is a generalist or specialist CV better for digital marketing?
It depends on the job. For a small company's do-everything role, show breadth across channels. For an agency or a larger in-house team, lead with your strongest channel and move the rest lower down. Many marketers keep two versions and pick one per application.
