A fictional person: the names, employers and numbers are invented.
Emily Turner
Senior Account Manager · B2B SaaS
Bristol, UKemily.turner@example.com
Summary
Account manager with six years looking after B2B clients in agency and SaaS settings. Manages a £3.1m book of 38 mid-market accounts with 97% gross revenue retention. Grows accounts through quarterly business reviews, usage data and honest renewal conversations, and works closely with product and support to fix what clients care about most.
Designed a red-amber-green score from product usage, support tickets and survey results; now used by all 14 account managers to plan renewals.
Languages
English — Native
French — Upper intermediate (B2)
Three summary options
Start from the one closest to where you are now.
First AM role
Customer support team lead moving into account management. Looked after 120 small-business customers, cut churn in that segment from 14% to 9% and passed upgrade leads worth £60,000 a year to sales. Wants an account manager role with a defined book and clear targets.
Agency side
Agency account manager with five years running retained clients in hospitality and retail. Manages £900,000 in yearly fees across seven brands, with an average client tenure of four years. Known for clear status reports, calm escalation handling and growing scopes without overpromising.
Strategic accounts
Strategic account director with ten years in enterprise software, leading a team of four across 12 global accounts worth £18m a year. Has negotiated multi-year renewals with procurement teams, built joint success plans with executive sponsors and kept net retention above 115% for three years.
Keywords to include
Use the ones that are true for you, inside real sentences.
Account management
Client retention
Upselling
Cross-selling
Renewals
Net revenue retention
Stakeholder management
Quarterly business reviews
Salesforce
Contract negotiation
What recruiters look for
Tips for this role, with the kind of numbers that count.
Lead with retention numbers
Retention is the core measure of account management. State gross and net revenue retention, churn or renewal rate, plus the size of the book, as in "97% gross retention on £3.1m". Those two numbers tell a hiring manager more than any list of duties.
Separate growing from keeping
Show expansion apart from renewals: "added £420,000 in upsell revenue" next to "renewed 36 of 38 accounts". Companies hire account managers for both, and many roles weigh one far more heavily than the other.
Describe the accounts you handle
Give the number of accounts, their sector and size, and who you deal with, such as finance directors at 200–1,000-person firms. Someone managing 300 small accounts and someone with eight enterprise clients do very different jobs.
Tell one save story
A short line about rescuing an at-risk client, covering what was wrong, what you did and what it was worth, proves judgement under pressure. Interviewers nearly always ask for an example, so pick one you can expand on.
Show how you work across teams
Account managers get things done through product, support, finance and legal. Mention a process you improved with another team, like faster renewals or a shared escalation route, and the days or money it saved.
Replace relationship clichés with evidence
"Excellent relationship builder" appears on almost every account manager CV. Swap it for proof: sponsors attending your reviews, average client tenure, referrals you won or a client who followed you onto a new product.
Make this CV yours
Answer one question at a time; the assistant fills each section and never invents numbers.
How is an account manager CV different from a sales CV?
A sales CV centres on winning new business: pipeline, quota and new logos. An account manager CV centres on existing clients: retention, expansion, satisfaction and the size of the book you look after. If you have done both, show each in separate bullets so neither gets lost.
How do I show results without a revenue target?
Use whatever your team tracked: renewal rate, churn, satisfaction scores, number of accounts, response times or projects delivered. Even without a target, "kept all nine clients through budget cuts" shows the value you protected, and a reviewer can easily picture it.
Should I name my clients on my CV?
Only if the relationship is public and you are allowed to. Many contracts treat client lists as confidential, so describe them instead, for example "a national gym chain with 40 sites". The description usually gives a recruiter everything they need to judge the account.
