A fictional person: the names, employers and numbers are invented.
Sofia Russo
Senior Product Manager · B2B SaaS, discovery and growth
London, UKsofia.russo@example.com
Summary
Senior product manager with nine years in B2B SaaS, most recently owning the billing and onboarding products for a finance platform used by 3,400 companies. Runs continuous discovery with customers and sales, turns it into bets with clear success metrics, and kills features that don't move them. Grew net revenue retention from 104% to 117% in two years.
Experience
Senior Product Manager · Tallyfold, London
2022 – Present
Own onboarding and billing for a 3,400-customer finance platform; lead a squad of seven engineers, a designer and an analyst.
Redesigned self-serve onboarding after 40 customer interviews; time to first invoice fell from 9 days to 2 and trial conversion rose from 14% to 22%.
Launched usage-based pricing with finance and sales, adding £1.9m in annual recurring revenue in the first year.
Introduced a quarterly opportunity review that retired four low-usage features and freed 30% of squad capacity.
Product Manager · Rotaline Cloud, London
2019 – 2022
Shipped a scheduling integration marketplace that grew from 0 to 26 partner apps and cut churn among multi-site customers by 3 points.
Built the company's first product analytics stack (Amplitude, dbt) and the weekly metrics review the leadership team still uses.
Wrote and tested 60+ pricing-page experiments with marketing; the winning layout lifted demo requests by 18%.
Ran the customer feedback board and triage for 1,100 support tickets a month, turning repeat issues into a prioritised backlog.
Co-led the mobile app relaunch, raising its store rating from 3.1 to 4.4 stars.
Education
BSc Economics · University of Warwick
2014 – 2017
Upper second-class honours.
Skills
Product
continuous discovery, roadmapping, pricing and packaging, A/B testing
Data
SQL, Amplitude, Looker, dbt
Delivery
Jira, Productboard, Figma, Scrum and Kanban
Certificates
Professional Scrum Product Owner I (PSPO I) · Scrum.org2020
Languages
English — Native
Italian — Fluent
Additional information
Mentor on a volunteer programme that helps career changers move into product roles (2021 – Present).
Three summary options
Start from the one closest to where you are now.
First PM role
Customer success lead moving into product after three years with a 200-account SaaS portfolio. Wrote the specs for two features now used by 70% of customers and ran the beta for both. Brings first-hand knowledge of why customers churn and the SQL to prove it.
Head of Product
Product leader with twelve years in B2B software, managing four product managers across a £40m ARR platform. Set up the outcome-based roadmap and quarterly business reviews that moved the company from feature requests to measurable bets. Hires and coaches PMs who own numbers, not tickets.
Technical PM
Technical product manager and former backend developer focused on APIs and platform products. Turned a public API used by 120 integration partners into a self-serve developer portal, cutting partner onboarding from six weeks to eight days. Comfortable reading code, writing specs and sitting in incident reviews.
Keywords to include
Use the ones that are true for you, inside real sentences.
Product strategy
Roadmap
Product discovery
Stakeholder management
A/B testing
Product analytics
OKRs
Go-to-market
User research
Agile
What recruiters look for
Tips for this role, with the kind of numbers that count.
Tie every feature to a metric
"Launched usage-based pricing" is an activity; "added £1.9m ARR in year one" is the outcome a hiring manager wants. For each bullet, name the metric you set out to move and by how much it moved, even if the honest answer is a modest 3 points.
Show how you decided, not just delivered
Product hiring panels look for judgement. Mention the evidence behind a call — 40 customer interviews, a pricing test, a funnel analysis — and one thing you chose not to build. Retiring low-value features is a strong signal of seniority.
State the size of what you owned
Give scope in numbers: customers or users, revenue, team size and the products you were accountable for. "Lead a squad of seven engineers on a 3,400-customer platform" lets a reader compare you with other candidates at a glance.
Prove you can work with data
Name the tools you use yourself (SQL, Amplitude, Looker) and one decision they changed. Interviewers often ask how you measured success, so a CV that already answers it saves a round of doubt.
Match the product type in the advert
B2B, consumer, platform and growth roles reward different strengths. Reorder your bullets so the most relevant experience — pricing, onboarding, APIs or retention — comes first for each application rather than sending one generic version.
Keep the jargon recruiter-proof
The first reader may be a recruiter, not a product leader. Write "cut onboarding time from 9 days to 2" instead of "reduced TTV via JTBD-led discovery". Plain results get you past the first screen; the frameworks can wait for the interview.
Make this CV yours
Answer one question at a time; the assistant fills each section and never invents numbers.
What if my product results were shared with a whole team?
Say so and still claim your part. "Led discovery and pricing for a launch that added £1.9m ARR" is honest about the team result while showing what you personally drove. Hiring managers know product work is shared; they want to see where you made the difference.
Should a product manager list frameworks like RICE or OKRs?
Mention them only where they produced something. "Introduced OKRs that cut the roadmap from 40 items to 9 funded bets" is useful; a bare list of acronyms is not. A few method names in the skills section still help with keyword searches.
How do I move into product management from another role?
Lead with the product work you have already done: specs you wrote, betas you ran, customer problems you diagnosed with data. Customer success, engineering, design and analytics all give strong evidence. Put that experience first and frame it in product outcomes, not your old job title.
